Viewsy wins CODE_n14 award

03/13/2014  |  CODE_n Alumni, CODE_n Winners, CODE_n14 Startup CONTEST

Since Monday, 50 startups from 17 countries have been presenting their innovative business models related to the topic of Big Data in the CODE_n hall 16 at CeBIT. The CODE_n jury has reached a decision: The coveted CODE_n award and prize money in the amount of EUR 30,000 were awarded to London-based Viewsy.


What does Viewsy do?

The UK startup offers retailers the possibility of understanding the behavior of their customers in detail. How much time do they spend on average in the store? Which areas do they frequent the most? How frequently do they visit the store? Viewsy’s technology acquires a variety of different data sources, such as distances walked, interprets them using statistical methods, and thus offers understanding of the behavioral patterns of customers. Brand owners can benefit from this as well by obtaining exact insights into where to best position which products in the store. Conclusions regarding the identity of individuals are purposefully excluded by Viewsy. All data is acquired anonymously. If a customer does not want to be analyzed while shopping, he can simply switch off the WLAN connection of his smartphone.

A startup with a vision

Some days ago, we published an interview with Odera Ume-Ezeoke, founder and CEO of Viewsy where he described, why he is looking forward to his participation in CODE_n at CeBIT: “We are really excited about CODE_n as a platform to advance awareness of big data applications in the corporate world, and move beyond big data as the “next big buzzword” to a common understanding of the practical applications available in the marketplace right now. We firmly believe that this shift will shape the world in a more profound way than at any point since the computer was introduced.”


AutoGrid System, Sablono, and cosinuss° among the finalists

In addition to Viewsy, AutoGrid System based in Redwood City, California, Sablono based in Berlin, Germany, and Munich startup cosinuss° were among the finalists for the CODE_n14 Award.

CODE_n14 jury – who is behind the jury?

In addition to CODE_n initiator Ulrich Dietz (GFT Group), Klaas Bollhoefer (The Unbelievable Machine Company), designer Murat Günak, Prof. Dietmar Harhoff (Max Planck Institute for Innovation and Competition), Bindi Karia (Silicon Valley Bank), Tobias Kiessling (intelliAD Media), Carsten Knop (Frankfurter Allgemeine Zeitung), Prof. Dr. Norbert Pohlmann (Institute for Internet Security, Westphalia University of Applied Sciences), Dr. Krystian Pracz (EY), and Jens-Uwe Sauer (Seedmatch) served as members of the jury.

Pictures of the award ceremony are available for download from the CODE_n website:

We heartily congratulate to Viewsy for receiving the CODE_n14 Award and cross our fingers for a bright future for all our finalists!