Guest feature HPE: Brothers in Disruption

The process of establishing a digital ecosystem in the mobility market has already started. Especially startups advance this progress through innovations.
Hewlett Packard Enterprise as an experienced collaborative partner will also take part to support as well as strengthen startups and shape the future of digital business together.

The mobility market is becoming a digital ecosystem. Until now the vehicle industry was dominated by a few influential manufacturers and their distributors. In the future it will become an ecosystem of micro services brokered via online platforms. To enter this digital business, manufacturers bet on own proprietary platforms as well as on the integration of cooperation partners.

It’s not sure who will become the platform dominator in future, but however, new ventures are an important driver for innovation and disruption in the mobility market. Uber and MyTaxi revolutionized the public transport market in just a few years. That’s why Hewlett Packard Enterprise , as an important IT partner of the transportation and logistics industry, decided to become the partner of the connected mobility cluster in this year’s Code_n new.New Festival.

Hewlett Packard Enterprise already has broad experience collaborating with young ventures. For instance, by partnering with three startups we created an Avatar Platform prototype ready to revolutionize the online fashion retailing market.

Our focus when working with startups is collaboration. We are looking for joint projects to provide the best solution for our customers. From the first day, we will work in a partnership with the startups. We support them in their development and strengthen their position in the market. We offer them our best mentors to support them in any kind of issue.

CODE_n and the new.New Festival offer Hewlett Packard Enterprise an ideal platform to develop new forms of cooperation and shape the future of digital business. The startups within our “Connected Mobility” cluster focus on the customer journey, Internet of Things and platform-based business models: examples include Geospin, Netbeast, INS Insider Navigation, Kinemic, Toposens, Senvisys, Blickshift, Evopark, Augmensys, Dynacrowd, R3 – Reliable Realtime Radio Communication, KREATIZE and Ubermetrics. We are looking forward to the new.New Festival and to being part of this huge community.

Authors:
Franziska Gross and Manuel Meyer, Startup Program Coordination
Hewlett Packard Enterprise Germany