Blogs a Good Bet for Raising Capital
A University of Minnesota professor has just released a study showing that bloggers affect how much venture capital startups can raise. Coverage from industry leaders like GigaOm and TechCrunch is the most influential, and, unfortunately for some startups, negative write-ups are more powerful than positive ones.
Surprisingly, not only are blogs considered more reliable than traditional media outlets, but typos and other errors in the post give them more credibility, as they are considered more “raw” and authentic. Learn more about the study here.